Wednesday, June 19, 2024

'Veruthe Oru Bharya' in the lead

Posted by Admin On August - 23 - 2008

After exactly five years from ‘Manasinakkare’, you are here to witness another surprise. In a time when no one expected anything big in the career of Jayaram, he has bounced back to the forefront with a magical hit. Yes, his latest ‘Veruthe Oru Bharaya’ is now declared as a big hit by the trade. The movie which opened to average collections, picked up after the initial good word of mouth and aggressive marketing strategies from Pyramid Saimira-the distributors of the film. And for the first time in a couple of years, this movie has become the only hit with no big names to its credit.

The movie once again brings to fore the importance of quality scripts in the making of commercial hits. The tight scripts by K Gireeshkumar, the strong female protagonist of the movie played by Gopika who delivers most of the dialogues and quality making by Akkuakbar are now lapped up as the reasons for the movie’s success with the masses.

The movie is said to have brought in 1.5 crores from its two weeks run, a pretty good figure for a film which was completed in a low budget of 1.35 crores. ‘Veruthe Oru Bharya’ is now expected to have an open run without competition till the arrival of Ramzan releases.

Jayaram has also got the better of the success story, suddenly emerging busy with nine more projects under his sleeve, of which six are in Tamil. He has also agreed to play the lead in three new Malayalam projects. His immediate releases will include ‘Saroja’ in Tamil and ‘Twenty: 20’ and ‘Parthan Kanda Paralokam’, that is poised for an Onam release.

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